EST. 2012 · CAIRO · TORONTO · DUBAI
Ads can't rescue a brand the market doesn't understand. We start where the confusion lives — your positioning, your voice, the way you actually show up — and rebuild from there. Once the brand is right, performance stops being a fight.
/ What's actually broken
We meet the same company every month. Real budget. Real effort. Three agencies in two years. New platforms, new creative, new consultants — same flat results. Nobody wants to say what's wrong, because the answer is upstream of everything they've been hired to fix.
You don't need louder marketing.
You need a brand the market can repeat.
/ Brands that trusted the process
/ One process. Three places to enter it.
We start with a five-day audit that says what your last three agencies wouldn't. From there, you can walk away, rebuild, or run with us — with the same senior people in every meeting, from kickoff to launch.
The Diagnosis
Five days. One honest read of where your brand is leaking attention, trust, and revenue.
The Treatment
A tailored rebuild — strategy and execution shaped by what the audit surfaces and what your business actually needs.
You walk away with a brand your sales team can sell with, your market can repeat, and your business can scale around.
Depending on what the audit surfaces, your engagement may include:
The Treatment Plan
Month after month, the same senior team puts the brand into market, sharpens the message, and adjusts based on real performance.
Your retainer may include:
/ 03 — Selected Work
Cairo, Egypt · FMCG / Beverage
Branded at 3 flavors. Now in Carrefour, Spinneys & 25+ export markets.
We shaped the identity, packaging and "cool Egyptian soda" positioning early — before the brand became a nationwide FMCG player.
Egypt · Marine
500%+ sales growth over ~2 years — from quiet boat-builder to a recognized name in Egypt's marine scene.
Visual identity, content, drone shoots, web and on-the-ground event presence — heritage intact, audience captivated.
Toronto, Canada · Tech / B2B Consulting
Repositioned from "recruiter" to enterprise consulting partner across North America.
A full rebrand, website and communication system that made a 25-year consultancy finally look like the company it had become.
0+
Brands rebuilt from the ground up
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Years doing the actual work
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Continents, one standard
/ Who you actually work with
"They turned our brand around in the Canadian market. The work was sharp, the thinking sharper, and we finally looked like the company we'd been describing to ourselves for years."
Kelly AmaralInfotek Consulting · Canada"High attention to details, creative minds behind the designs and excellent client servicing."
Tamer RadwanPulse Digital · Dubai"We don't take work we can't lead from the front. If I'm not in the room, we're the wrong agency for you — and I'd rather you hear that on day one than month six."
Hisham El AnsaryFounder · Fisheye Solutions/ Brief Builder · two minutes
Eight short questions, two minutes of your time, a clean PDF waiting in your inbox. A Fisheye lead reads it within 24 hours and replies with a real point of view — not a discovery call dressed up as a free consultation.
The whole flow
Free. No pitch. Already used by 45+ founders.
The audit is free, takes 3–5 days, and ends with a prioritized fix list — not a pitch. You'll know exactly what's leaking attention and revenue, whether you work with us or not.
No retainer trap. No discovery call in disguise. The same senior team reads your brief — usually within 24 hours.
Built for brands in real estate · healthcare · F&B · tech · marine
