Fisheye Solutions

EST. 2012 · CAIRO · TORONTO · RAS AL KHAIMAH

We repositionbrands first.Then we make them perform.

An international creative agency, founded in 2012. We help ambitious companies across Egypt, the UAE and Canada fix positioning, identity and campaigns that stopped working — brand first, performance after.

Start a project
View our work

2012

Founded

Brands rebuilt

Offices: Cairo · RAK · Toronto

Real EstateHealthcareF&B / FMCGTech / SaaSMarineAviationLuxuryBankingRetailTelecomReal EstateHealthcareF&B / FMCGTech / SaaSMarineAviationLuxuryBankingRetailTelecom

/ What's actually broken

They told you it was a marketing problem. It almost never is.

We meet the same company every month. Real budget. Real effort. Three agencies in two years. New platforms, new creative, new consultants — same flat results. Nobody wants to say what's wrong, because the answer is upstream of everything they've been hired to fix.

You don't need louder marketing.
You need a brand the market can repeat.

  1. 01A blurry positioningbecomes a message no one repeats
  2. 02A message no one repeatsbecomes a campaign no one notices
  3. 03A campaign no one noticesbecomes media spend with no return
  4. 04Media spend with no returnbecomes a boardroom asking what went wrong

/ Brands that trusted the process

MarintecInfotekAdioIABBowfinHRbrainMsquaredOracleDrexel

/ What you can hire us for

Know what's wrong. Rebuild the brand. Make it perform.

Three ways in — a free audit, a full rebrand, or ongoing brand and marketing work. Same senior people in every meeting.

All services
01
Free · 3–5 Days

Audit

The Diagnosis · Brand Audit

The problem it solves

You know something is off — leads, pricing power or recognition — but nobody can name the cause.

Five days. One honest read of where your brand is leaking attention, trust, and revenue.

  • Positioning & clarity diagnostic
  • Brand, messaging & visual coherence review
  • Social media & website audit
  • Competitor and category snapshot
  • Prioritized issues & opportunities list
  • 60-minute working session to walk through findings

Who it fits: Founders and marketing leads who need a diagnosis before committing budget.

02
Most PopularProject · 8–14 Weeks

Reimagine

The Rebuild · Brand Reimagine

The problem it solves

The brand no longer matches the business — the story, the identity and the digital presence pull in different directions.

A tailored rebuild — strategy and execution shaped by what the audit surfaces and what your business actually needs.

You walk away with a brand your sales team can sell with, your market can repeat, and your business can scale around.

Depending on what the audit surfaces, your engagement may include:

  • Brand purpose, vision, mission & values
  • Brand positioning & messaging architecture
  • Brand voice, tone of voice & tagline
  • Brand story & value proposition
  • Naming & verbal identity
  • Logo design or refresh
  • Full visual identity system
  • Typography, color & imagery direction
  • Arabic & English brand systems
  • Brand guidelines & usage manual
  • Iconography & graphic elements
  • Stationery & corporate identity kit
  • Packaging design
  • Company profile, brochure & catalogue design
  • Presentation templates
  • Signage, POS & print collateral
  • Internal branding & employer materials
  • Social media branding templates
  • Website strategy & structure
  • Website UI/UX design & development
  • Landing pages & conversion flows
  • Multi-language website systems
  • SEO foundations
  • Launch toolkit & rollout support

Who it fits: Businesses entering a new market, category or growth stage.

03
Monthly · Ongoing

Perform

The Ongoing Engine · Growth Retainer

The problem it solves

A strong brand exists on paper, but execution in market is inconsistent and nobody owns it week to week.

Month after month, the same senior team puts the brand into market, sharpens the message, and adjusts based on real performance.

Your retainer may include:

  • Social media strategy
  • Social media management (posting, scheduling, community management)
  • Content production & creative direction
  • Copywriting & campaign messaging
  • Photography & video production
  • Paid media & campaign management
  • Email marketing & sales enablement
  • Monthly reporting & quarterly brand-health reviews

Who it fits: Teams that need senior brand and marketing capacity without building it in-house.

/ 03 — Selected Work

Brands we rebuilt. Then watched grow.

Adio case study cover
Adio

Cairo, Egypt · FMCG / Beverage

We shaped the identity, packaging and "cool Egyptian soda" positioning early — before the brand became a nationwide FMCG player.

Bowfin Boats case study cover
Bowfin Boats

Egypt · Marine

Visual identity, content, drone shoots, web and on-the-ground event presence — heritage intact, audience captivated.

Infotek Consulting case study cover
Infotek Consulting

Toronto, Canada · Tech / B2B Consulting

A full rebrand, website and communication system that made a 25-year consultancy finally look like the company it had become.

View all work

/ How we work

Three steps. Always in this order.

You can stop after any step. Most clients start with the audit because it costs nothing and answers the question everyone is avoiding.

  1. 01

    Audit

    3–5 days · free

    We read your positioning, messaging, identity and channels, then hand you a prioritised list of what's actually holding the brand back.

  2. 02

    Reimagine

    8–14 weeks

    Strategy, verbal identity and visual system rebuilt in one place — scoped to what the audit surfaced, not to a fixed package.

  3. 03

    Perform

    Ongoing

    Campaigns, content and digital run on the new brand system, with the same senior team that built it.

See what each step includes

/ Who you actually work with

The people you meet on day one are the people who do the work. No swap-outs.

"They turned our brand around in the Canadian market. The work was sharp, the thinking sharper, and we finally looked like the company we'd been describing to ourselves for years."
Infotek ConsultingKelly AmaralInfotek Consulting · Canada
"High attention to details, creative minds behind the designs and excellent client servicing."
Pulse DigitalTamer RadwanPulse Digital · Dubai
"We don't take work we can't lead from the front. If I'm not in the room, we're the wrong agency for you — and I'd rather you hear that on day one than month six."
FisheyeHisham El AnsaryFounder · Fisheye Solutions

/ Brief Builder · two minutes

Skip the awkward intro call. Send us a real brief.

Seven short questions, two minutes of your time, and an email summary of your brief in your inbox. A Fisheye lead reads it within one business day and replies with a real point of view — not a discovery call dressed up as a free consultation.

The whole flow

  1. 1Answer seven short questions
  2. 2Get an email summary of your brief
  3. 3A Fisheye lead replies within one business day

Free. No pitch. Already used by 45+ founders.

Fisheye

Another quarter of the same results — or five days to know why.

Tell us what you're working on. A senior Fisheye lead replies within one business day — and the opening brand audit is free.

Or

Prefer email? info@fisheyesolutions.com

Cairo · Ras Al Khaimah · Toronto