• client :

    Euro Sparkles


    Branding & Positioning

Who Are They?

Euro Sparkles is a jewelry company that makes every day dazzling and sophisticated with gemstone infused jewels at an affordable price.

Launched in 2014 in Amman, Jordan by Dr. Hala Hijazi, Euro Sparkles has been operating around the globe and expanding its branches towards more destinations.

The Challenge

Dr. Hala Hijazi’s dream was to expand globally with the brand, therefore reflecting the brand’s international standards was a priority.

For us going global isn’t foreign. Our Fisheye vision enables us to see brands from a wider perspective, which is essential when coming up with a strategy to advertise to people from different countries and cultures.

The Solution

We began by redesigning the logo by incorporating gold and purple since our product targets women that are looking for elegance and royalty as the color scheme proved to be the perfect combination for the brand.

The colour palettes were inspired by the beauty and magic of gemstones. And the typeface we chose is both sleek and elegant to match the style of Euro Sparkles jewelry and the brand’s concept.

The extent of our collaboration with Euro Sparkles didn't stop here; we also designed and developed the company's catalog, business cards, stationary, gift voucher rollups, and e-commerce website.

So much work was put into the website development, because we strongly believed that the website would be the main backbone of showcasing the elegance and innovation that the brand is known for, especially when discussing a company with such large aspirations like Euro Sparkles.

Logo design

Color palette


Day Roman Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu VvWw Xx Yy Zz

Headline font (in communications)

Arkhip Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu VvWw Xx Yy Zz


Business Card



Gift Voucher


Company Profile


The Result

We made Euro Sparkles' digital presence match its product’s beauty. The expansion of Euro Sparkles began in Canada, but thanks to Fisheye's recognition of the already-innovative brand, it has since spread to other countries and is now recognized internationally.