Compass

client :
Compass
SERVICES:
Branding, Positioning & Social Media

Who Are They?

Established in 2015, Compass is a real estate investment and brokerage firm that works in the MENA Region, GCC, and other worldwide markets. They offer consulting in residential, commercial, and real estate investing sectors, amongst other things. Their services depend mainly on direct interactions in whichsmart analysis tools are used according to a strategic vision.

“YOUR PROPERTY CONNECTION”.

The Challenge

The real estate industry is becoming more and more competitive everyday. For Compass to stand-out in such a saturated market, we needed to create a distinctive personality, but not at the cost of the subtlety and elegance you’d expect from a reputable brand in the real estate market.

The Solution

Anyone searching for property understands the hassles and difficulties involved in finding a trustworthy broker. The purpose of Compass is to lead the lost, which is how it feels when someone is looking for the perfect home or office space. We applied the concept of guidance in the center of the logo to resemble what people need. The letter “O” represents the shape of a centric compass arrow, the tool that guides you to the right “connection.”

Additionally, we developed a social media presence by integrating our visuals, artwork, and creative direction into each post, along with carefully chosen headlines and captions related to the real estate industry.

As part of Fisheye’s branding package, we have successfully designed Compass’s full corporate identity manual.

Logo Options:

We also came up with few promising directions for the logo and testing each one to make sure our final decision was justified.

Chosen Option

Logo Construction

Protection Zone

Color Palette

there are 2 cases in which we can use the orange color.

1-You can use it in the footer line in presentations

2-Also you can use it to highlight any text or information to give importance to it.

Typography

Latin typeface

Shots from the guidelines’ brandbook

- Calligraphy & Typography Posts

GIFs

The Result

We were able to showcase Compass’s unique brand traits for what they truly stand for— an original name in a market flooded with imitations.

Finally, Compass reached its goal of helping all those in need of guidance in the shape of a company that they can trust.