Built in partnership with the Saudi Ministry of Housing, RETAJ is the largest residential project in Mecca developed by Al Khomasiah real estate.
Our client asked for a comprehensive branding plan along with a strong and distinctive Arabic name for the project. It had to be understandable to Saudi citizens, ideally drawn from the Holy Quran.
At the same time, they sought a modern name that had never been used in Mecca, while in parallel, creating a logo typeface that expresses Islamic values and represents the country's culture