• client :

    Pro-Fit Egypt



Who are they?

ProFitEgy offers cutting-edge workout equipment along with modern training and knowledge. They consist of a skilled team of professionals working together to offer fitness enthusiasts complete solutions while also introducing distinctive brands to the MENA Region & GCC.

The Challenge

The challenge was to create a brand that radiates energy and vitality yet reflects ProFit’s professionalism and integrity.

The Solution

Following the testing process, we envisioned an ideal scenario for how we would project a positive image for the organization. Several logo possibilities were proposed, but we settled on ProFit's initials and Egyptian flag-inspired colours, which provided brand solidity and made ProFit feel more relatable to the target audience.

The website, which we also designed, began to play a role since it provided a much-needed spotlight on the company’s vision, mission and values.

Logo options

Logo Construction

It’s Pro-Fit’s reversed initials (PF) colored in
red, white and black inspired by the Egyptian flag.

Color Palette



The Result

ProFit has become one of the official providers of fitness equipment from international brands like Origin Fitness, Gym Pool, Free Motion, and more.

With the help of Fisheye solutions, they also became a main supplier for some of the most recognized gyms and fitness arenas in Egypt.