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Mon Maki A Moi — parachute sushi with logo

Who Are They?

Mon Maki A Moi is a Japanese cuisine concept serving fresh, hand-rolled sushi — light, vibrant and made with care for guests who want quality without the formality.

The Challenge

Stand apart in a sushi category dominated by either ultra-traditional Japanese aesthetics or generic modern fusion — and build an identity that feels playful, premium and distinctly its own.

The Solution

A bold typographic wordmark paired with watercolor illustrations, a parachute-and-maki signature visual, and a modular packaging, stationery, fleet and uniform system that scales across every brand touchpoint.

Mon Maki A Moi intro 1

Logo & Guidelines

Mon Maki A Moi Logo & Guidelines 1
Mon Maki A Moi Logo & Guidelines 2

Color Palette

Mon Maki A Moi Color Palette 1
Mon Maki A Moi Color Palette 2
Mon Maki A Moi Color Palette 3

Stationery

Mon Maki A Moi Stationery 1
Mon Maki A Moi Stationery 2
Mon Maki A Moi Stationery 3
Mon Maki A Moi Stationery 4

Packaging

Mon Maki A Moi Packaging 1
Mon Maki A Moi Packaging 2
Mon Maki A Moi Packaging 3
Mon Maki A Moi Packaging 4
Mon Maki A Moi Packaging 5
Mon Maki A Moi Packaging 6
Mon Maki A Moi Packaging 7
Mon Maki A Moi Packaging 8
Mon Maki A Moi Packaging 9
Mon Maki A Moi Packaging 10
Mon Maki A Moi Packaging 11

Fleet & Uniforms

Mon Maki A Moi Fleet & Uniforms 1
Mon Maki A Moi Fleet & Uniforms 2
Mon Maki A Moi Fleet & Uniforms 3
Mon Maki A Moi Fleet & Uniforms 4
Mon Maki A Moi Fleet & Uniforms 5
Mon Maki A Moi Fleet & Uniforms 6
Mon Maki A Moi Fleet & Uniforms 7

Promotional

Mon Maki A Moi Promotional 1
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Mon Maki A Moi Promotional 3
Mon Maki A Moi Promotional 4
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In Use

Mon Maki A Moi In Use 1
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Mon Maki A Moi In Use 3

Thank You

Mon Maki A Moi Thank You 1
Mon Maki A Moi Thank You 2

The Result

A sushi brand that feels as fresh as the food it serves.

From wordmark to delivery fleet, every touchpoint of Mon Maki A Moi pulls in the same direction — a playful, premium identity built to scale across packaging, retail, staff and digital.

Free Brand Audit

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