Frequently asked questions

Fisheye is a brand-first creative agency. We clarify positioning, messaging and identity, then apply that foundation across campaigns, content, digital experiences and ongoing marketing.

We operate through Cairo, Ras Al Khaimah and Toronto and work with organisations across Egypt, the UAE, Saudi Arabia, Canada and international markets.

Our experience includes real estate, hospitality, marine, banking, healthcare, technology, industrial, F&B and professional services. Fit depends more on the business challenge and ambition than on sector alone.

Yes. We can support positioning, naming direction, messaging, visual identity, launch systems and the digital or campaign applications required to bring the brand to market.

Yes. We first identify what is working, what is unclear and what is limiting growth. The answer may be a focused correction, a structured refresh or a full repositioning—not change for its own sake.

Yes. Website engagements can include strategy, information architecture, UX/UI, content direction, design, development and measurement. Scope depends on the platform, integrations and business objective.

Yes, where an ongoing engagement is the right fit. Retainers are structured around agreed channels, deliverables, approvals, reporting and responsibilities rather than an undefined volume of requests.

The audit is a focused review of positioning, messaging, identity, digital presence and conversion clarity. It identifies the highest-impact issues and recommends the correct order of action.

Timing depends on scope, decision speed and availability of information. A focused diagnostic may take days; a substantial brand or website engagement commonly takes several weeks. We confirm milestones before work begins.

Fees depend on scope, deliverables, markets, complexity and timing. Send a brief with your objectives and expected range; we will clarify fit and prepare an appropriate offer if we can help.

The brief enters our private lead system and an acknowledgement is sent to a valid email address. A senior Fisheye team member reviews it, normally within one business day, and may request clarification, suggest a discovery call or explain the next step.

Enquiries are available only to authorised team members and service providers required to operate the website. For sensitive commercial discussions, we can enter a separate confidentiality agreement where appropriate.

Yes. Our workflows support remote collaboration, structured briefs, documented approvals and defined owners across markets and time zones.

Each engagement defines decision-makers, review stages and included revision rounds. Consolidated feedback and clear approvals help protect quality, timing and budget.

Ownership and usage rights are defined in the signed engagement documents. They normally depend on the agreed scope and settlement of applicable fees. Third-party licences may have separate terms.

Use the Brief Builder for a structured request or contact us at info@fisheyesolutions.com. Include your company, objective, timing and any important context.