/ Case Study · Aviation · Rebranding & Website
Client
International Aviation Business
Services
Rebranding & Website
Who
Who Are They?
IAB is one of the leading aviation companies in the world. Founded in 1979, IAB has been offering a wide and diversified array of aviation services at Egyptian airports for the past forty years — representation and permits, passenger services, catering, ramp services, maintenance, aviation security, cargo, crew support, fuel and global flight support.
Challenge
The Challenge
The world is changing fast. Keeping up with that progress and cross-cultural exchange is difficult. For over a decade IAB has been involved in this expansion — but everything is destined to change, and IAB chose to take the initiative to get a jump start.
Solution
The Solution
Our research team gathered insight on aviation in Egypt to develop a creative approach that differentiates IAB from its rivals. Adjusting the logo modernized the company image — red for the energy of travel, blue for the trust passengers place in the operator. The rebrand spans logo, corporate guidelines, a dynamic website and an enhanced social presence.
Brand
Brand Guidelines
The logo type and symbols conform to the basic principles of the overall identity. It's important that these proportions are not altered in any way.
%20--%3e%3c!DOCTYPE%20svg%20PUBLIC%20'-//W3C//DTD%20SVG%201.1//EN'%20'http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd'%3e%3csvg%20version='1.1'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20width='181.177px'%20height='66.313px'%20viewBox='0%200%20181.177%2066.313'%20enable-background='new%200%200%20181.177%2066.313'%20xml:space='preserve'%3e%3cg%3e%3cdefs%3e%3crect%20id='SVGID_1_'%20y='0'%20width='181.177'%20height='66.313'/%3e%3c/defs%3e%3cclipPath%20id='SVGID_2_'%3e%3cuse%20xlink:href='%23SVGID_1_'%20overflow='visible'/%3e%3c/clipPath%3e%3cpath%20clip-path='url(%23SVGID_2_)'%20fill='%23183E70'%20d='M160.205,66.313c-0.406,0-0.822-0.018-1.238-0.055l-0.147-0.013l-0.148,0.01%20c-0.165,0.012-0.352,0.017-0.563,0.017c-3.221,0-11.7-1.258-30.739-4.268l-0.197-0.031c-7.184-1.135-14.612-2.309-20.305-3.119%20l-0.023-0.004c-0.078-0.012-0.154-0.034-0.232-0.065c-10.321-4.174-20.871-8.35-31.074-12.389l-0.049-0.02%20c-20.441-8.091-41.578-16.458-61.95-25.241l-0.035-0.015c-3.533-1.732-7.436-4.936-10.184-8.363%20C0.765,9.569-0.474,6.542,0.165,5.043C1.492,1.932,6.941,0,14.388,0c6.837,0,14.562,1.555,21.737,4.372%20c7.596,3.072,24.075,9.779,32.608,13.294l0.28,0.115l0.301,0.02c0.128,0.009,0.272,0.014,0.429,0.014%20c7.817,0,59.812-13.442,67.928-15.677c0.095-0.026,0.193-0.039,0.29-0.039c0.143,0,0.283,0.028,0.415,0.083%20c2.128,0.879,3.787,1.541,5.392,2.182l0.036,0.014c1.503,0.599,3.206,1.278,5.402,2.186c0.401,0.165,0.665,0.552,0.672,0.987%20c0.008,0.432-0.242,0.828-0.636,1.008c-7.153,3.256-27.065,12.587-44.202,20.771l-3.75,1.791l5.589,2.325%20c4.962,2.061,8.24,3.423,15.424,6.33l0.277,0.112l17.495,1.13l32.094-14.42c0.142-0.064,0.292-0.096,0.446-0.096%20c0.143,0,0.282,0.028,0.419,0.086l7.475,3.139c0.31,0.13,0.538,0.39,0.628,0.714c0.089,0.323,0.027,0.664-0.172,0.934%20L162.823,56.04l1.839,1.025c2.253,1.257,3.356,3.039,3.023,4.889c-0.466,2.607-3.473,4.359-7.479,4.359H160.205z%20M172.628,28.777%20l-31.905,14.336c-0.143,0.064-0.293,0.096-0.447,0.096c-0.024,0-0.047-0.001-0.071-0.003l-17.939-1.159%20c-0.115-0.007-0.23-0.033-0.337-0.077c-7.631-3.085-11.116-4.533-15.94-6.538c-2.145-0.89-4.591-1.906-7.786-3.227%20c-0.396-0.163-0.659-0.546-0.671-0.975c-0.012-0.428,0.23-0.825,0.616-1.011c15.213-7.308,33.474-15.898,44.005-20.787l3.901-1.812%20l-3.994-1.596c-1.108-0.442-2.256-0.904-3.593-1.452l-0.578-0.237l-0.604,0.161c-4.066,1.087-19.002,4.995-33.801,8.582%20c-19.137,4.641-30.28,6.896-34.066,6.896c-0.796,0-1.005-0.086-1.274-0.198C59.568,16.243,42.986,9.493,35.32,6.392%20c-8.908-3.497-16.193-4.231-20.736-4.231c-5.664,0-10.339,1.156-11.911,2.944L2.01,5.86l0.269,0.968%20c0.831,2.986,5.965,9.263,12.116,12.304l0.044,0.022l0.044,0.019c20.309,8.753,41.407,17.104,61.832,25.19%20c10.089,3.993,20.521,8.122,30.782,12.271l0.209,0.084l0.224,0.032c5.726,0.82,13.074,1.982,20.18,3.105l0.061,0.01%20c14.736,2.329,27.181,4.257,30.21,4.257h0.001c0.143,0,0.269-0.004,0.376-0.011l0.118-0.008l0.115-0.022%20c0.072-0.014,0.143-0.021,0.214-0.021c0.038,0,0.076,0.002,0.114,0.006c0.442,0.048,0.879,0.072,1.299,0.072%20c2.427,0,4.057-0.805,4.774-1.558l1.108-1.165l-0.996-1.264c-0.43-0.547-1.582-1.572-4.456-2.298%20c-0.351-0.089-0.634-0.346-0.756-0.687c-0.124-0.342-0.068-0.72,0.146-1.012l18.355-24.956L172.628,28.777z'/%3e%3cpath%20clip-path='url(%23SVGID_2_)'%20fill='%23183E70'%20d='M3.322,12.757l144.71,50.407l-40.584-5.724%20C107.448,57.44,3.788,18.656,3.322,12.757'/%3e%3c/g%3e%3c/svg%3e)
Type
Type Face
Color
Color Palette
Stationery
Branding & Stationery
Uniform
IAB Uniform
Newsletter
News letter
Vans & Trucks
Web
Website Design
Icons
Icon System
Social
Social Media Templates
/ The Result
A modernized identity for a forty-year aviation leader.
The rebrand realigned IAB with the modern aviation market — a refined logo, a complete corporate guideline, a dynamic website and a sharper social presence. Every touchpoint, from ID cards to uniforms to the digital experience, now speaks one consistent, confident language.
