Animation Video · Telecom · Egypt

Mobinil is becoming Orange.

An animated tribute to one of the most iconic transitions in the telecommunication industry — a story of growth, heritage, and the smiles of a generation.

Client

Orange

Services

Animation Video

Who Are They?

A global leader in
telecom.

Orange is a global leader in corporate telecommunication services and one of the largest operators of mobile and internet services in Europe and Africa.

The Group operates with sales of €42.3 billion in 2020 and 142,000 employees worldwide, serving a total customer base of 259 million.

The Challenge

One of the most
iconic moves in telecom.

When the established and prosperous company Mobinil changed its name to Orange, we witnessed one of the most iconic movements in the telecommunication industry.

A grandiose organization that aims to go even bigger — did you think we wouldn't be part of such a historical transition? We accepted the RFP to create an animated video in honor of this transformation, and a few weeks later we were on the brief.

The Solution

Every story
needs a narrator.

If our years in the market have taught us anything, it's that the unrivaled power of storytelling is unmatched — and every story needs an adequate narrator.

After our research team took a deep dive into Mobinil's history, we built a visual story corresponding with its evolution plan and a thank-you to every employee who made it possible.

Mobinil was one of the first operators that connected people together, so we reminded viewers of the evolution of mobile phones — and of the smiles Mobinil put on Egyptian faces for almost a decade.

We focused on how they constructed a ladder of growth — a powerful heritage and a history of achievements.

Going all the way from operating in a small building with 5 employees handling 85,000 subscribers back in 1998 — to the great Nile Towers as their headquarters, with 6,000 employees handling 33.2 million subscribers in 2015.